Heineken Experience

The Heineken Experience in Amsterdam offers an exciting insight into the history and brewing art of the renowned beer brand. In a former brewery building, you can explore interactive exhibitions that clearly demonstrate the beer production process. You will learn more about the origins of Heineken, the development of the brand and the importance of beer in Dutch culture.

Special highlights include the opportunity to tap beer yourself and take part in guided tastings that will introduce you to the different tastes and aromas. You can also enjoy the breathtaking views over Amsterdam from the roof terrace while tasting a freshly tapped Heineken.

A visit to the Heineken Experience is worthwhile not only for beer lovers, but also for anyone interested in the history and innovative strength of this global company. Plan your visit and discover the world of beer in an interactive and fun way.